DESIGN
13+ Years of Experience
12+ Published Titles
6+ Studios Collaborated
100M+ Players Reached
AI AI Optimized Workflow
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Game Designer specialized in Gameplay & Systems Design

MY NAME IS AJAY CHAUDHARY,
VIDEO GAME DESIGNER

My background sits at the intersection of 0-to-1 product thinking and long-term live game management. I've taken titles from prototype --> gold master and stayed on them through live operations — designing and iterating on core loops, progression systems, economy frameworks, and event structures based on what the data actually says.

I have specialized in gameplay and feature design. Used multiple tools like Unity 3D & Unreal Engine to develop these games. Handled teams of junior designers to guide and keep them aligned to the game pillars. Worked with cross-functional teams of Artists, Product and Programmers to achieve our collective goals.

Interested in my work?

Contact Me ✉
Ajay Chaudhary — Senior Game Designer

My EXPERIENCE

Check out the games I have worked on, from AAA mobile titles to Indie casual games.

I have worked on 12+ F2P titles. Each game has been a wonderful development journey.

Game Portfolio
Farmville 3 key art 10M+

Farmville 3

Simulation | Social

Android · iOS
Casual Game
Senior Game Designer
My Role & Impact
WWE Mayhem key art 10M+

WWE Mayhem

Action | Arcade

Android · iOS
Mid Core Game
Senior Game Designer
My Role & Impact
Nova Legacy key art 10M+

Nova Legacy

FPS | Arcade | Action

Android · iOS
Mid Core Game
Lead Game Designer
My Role & Impact
Super Pixel Heroes key art 5M+

Super Pixel Heroes

Action | Arcade

Android · iOS
Mid Core Game
Senior Game Designer
My Role & Impact
Bike In Time: Stunt Trials key art

Bike In Time: Stunt Trials

Arcade | Racing

Android
Casual Game
Lead Game Designer
My Role & Impact
Drones 2 Free Assault key art 1M+

Drones 2 Free Assault

Arcade | Shooter

Android · iOS
Mid Core Game
Game Designer
My Role & Impact
Monster Truck Xtreme Racing key art 1M+

Monster Truck Xtreme Racing

Physics | Racing

Android · iOS
Casual Game
Game Designer
My Role & Impact
Super Market City: Farming Game key art 1M+

Super Market City: Farming Game

Simulation | Management

Android
Casual Game
Senior Game Designer
My Role & Impact
Cafe Tycoon Cooking & Fun key art 1M+

Cafe Tycoon Cooking & Fun

Arcade | Simulation

Android
Casual Game
Senior Game Designer
My Role & Impact
Zombie Ultimate Fighting Champ key art 1M+

Zombie Ultimate Fighting Champ

Arcade | Fighting

Android · iOS
Mid Core Game
Game Designer
My Role & Impact
Money Bunny Survive Horde key art 1M+

Money Bunny Survive Horde

Action | Shooter

Android
Casual Game
Lead Game Designer
My Role & Impact
Ra One Genesis key art 100k+

Ra One Genesis

Arcade | Shooter

Facebook
Casual Game
Game Designer
My Role & Impact
WHAT I DO

DESIGN SKILLS

I design systems, experiences and content
that create meaningful player moments.

01

Systems Design

  • Mechanics & Gameplay Design
  • Game Balance & Progression
  • Economy Design
  • Data Driven Design
02

Level Design

  • Level Design
  • Enemy Encounters
  • Cinematics
  • Pacing & Flow
03

UX Design

  • UX Design
  • Menu Layout, Design & Implementation
  • User Journeys
04

Content Design

  • Dialogue Systems
  • Narrative Design
  • Lore & World Building
05

Prototyping

  • Rapid Prototyping
  • AI Driven Prototyping
  • Playtest & Iterate
06

Documentation

  • Detailed Documentation
  • Clear & Concise Design Docs
  • Mockups & Wireframes
07

Leadership

  • Pitching to Stakeholders
  • Cross Functional Collaboration
  • Vision & Communication

MY DESIGN PROCESS

1. IDEATE

Understand problems
& define goals

2. DESIGN

Design systems,
loops & content

3. PROTOTYPE

Build, test and
validate ideas

4. BALANCE

Analyze data and
refine experience

5. SHIP

Deliver polished
player experiences

Technical
Skills

Game Engines

Unity 3D
Unreal Engine
Cocos 2D Engine
AI

Workflows

AIAutomated workflows
AIAI driven prototyping
AIAI powered Data analysis

Software Skills

Blueprints Visual Scripting
Microsoft Office & Google Docs
Adobe Photoshop, Premiere & AE
Excel & Spreadsheets
Google Analytics / Tableau
GitHub
Unity 3D
Unreal Engine
Cocos 2D Engine
AIAutomated workflows
AIAI driven prototyping
AIAI powered Data analysis
Blueprints Visual Scripting
Microsoft Office & Google Docs
Adobe Photoshop, Premiere & AE
Excel & Spreadsheets
Google Analytics / Tableau
GitHub

WHERE I'VE MADE AN IMPACT

GLOBAL EXPERIENCE

Worked with amazing teams across the world

Epic Games

JustDice GMBH

Gameloft

BYJU'S

Reliance Games

Apppon Softwares LTD

Epic Games

JustDice GMBH

Gameloft

BYJU'S

Reliance Games

Apppon Softwares LTD

3
Countries
6+
Studios
17+
Teams
12+
Projects

MY STORY

The Journey
so far.

From modding levels to directing global economies.

I didn't start with spreadsheets and monetization models. I started by building unbalanced, chaotic levels in level editors because I wanted to see what happened when you broke the rules. Over the years, that curiosity evolved into a career centered on understanding why players stick around.

My journey took me across India, Vietnam, and Germany, working with diverse teams to solve complex systemic problems.

Whether it's designing the core loop of a mid-core RPG or balancing the live-ops economy of a casual hit, my focus remains the same: crafting systems that respect the player's time while driving meaningful engagement.

AJ Chaudhary Game Designer Journey
"

The work I'm most proud of
happened after launch.

Design Workshop

MY APPROACH

My design
philosophy.

Own the full lifecycle, not just the fun parts.

My design philosophy is built around one idea: own the full lifecycle, not just the fun parts. Pre-production is where I define core loops and systemic foundations that can actually survive contact with players — not just with a design document.

Development is where I fight for economy and progression decisions that serve long-term engagement over short-term wow moments.

Launch is where I start watching what players do instead of what I expected them to do. And live operations is where the real design work begins — tuning, rebalancing, reading behavioral data, and making calls that protect the player experience while hitting business targets.

I've done this across casual, mid-core, and educational titles, which means I've learned that the underlying problems are more similar than the genres suggest.

Let's build something
worth playing.

Have a project, a role, or just want to talk game design? My inbox is open.